郝聪SEO博客：SEO顾问咨询服务公司

昨天晚上为了翻译这篇谈论如何增加Google PageRank的文章，一直熬夜到凌晨2点，辛苦到没什么，可是由于英文水平比较菜，感觉翻译的不是很准确，担心会误导大家，所以我先在这里声明：翻译出的文字只能作为大家参考，当然，如果阁下的E文好那就直接看原文吧。

这篇文章其实在文字描述上水平一般，文章讲解的不是很细致，尤其是对图的阐释，但个人认为这几张图很有意思，其实，PR跟网站链接结构有着重大的关系，通过不同内链结构PR的分配情况，希望大家能领悟出什么样的链接结构可以使网页之间PR最大化、以及你的网站适合哪种结构，不同的链接结构使网页之间的地位大不相同。


Increase your Google Page Rank

So finally it is crucial to get an high evaluation from Google and Yahoo. When a website is submitted directly to Google the site gets a small penalty, Google prefers to find a site following the link from another website. Recently the submission of commercial sites to Yahoo is charged. Google gives a Page Rank (from 0 to 10) to each website; the website that come out from Google search engine have both high Page Rank and keywords that match the keywords of the query. How can I get an high Google page rank? Web pages should be as rich as possible of text; robots cannot read images. Keywords should be repeated in the page about 5%. The site should be referred by important websites. Pages catalogued into dmoz are well considered from Google. The total Page Rank of a website increases with the number of its pages; each page adds 1 to the global site Rank. The architecture of a site has to be chosen with attention. The score of each page of a website is influenced by the internal links of the whole website; depending on your needs, you can concentrate the highest scores on one ore more web pages (Rank I and Rank II).

个人翻译：从GOOGLE与YAHOO获得一个高评价是至关重要的。GOOGLE更喜欢新站通过其他网站获取新站点的链接，而不是直接向GOOGLE提交网址。向YAHOO提交商业网站还是容易被接受的。GOOGLE赋予每个网站一个PR值（从0到10的整数）；具有高PR值和满足用户关键词搜索的网站才值得GOOGLE推荐给用户。那如何能获得高PR值呢？网页应该具有丰富的文字链接，因为搜索引擎蜘蛛无法抓取网页中的图片。关键词应该在整个网页中占有的5%密度。网站要尽量能被权威站点谈及到。被DMOZ收录的网页将会受到GOOGLE的重视。一个网站的PR值将随着网页数量的增多而增加，每个网页都会为整站的排名作出贡献，网站结构往往在排名中起决定性作用，整个网站的内部链接影响每个网页的得分，当然，你可以将这些得分集中在某一个或某些网页。


Calculate the Google Page Rank of your website

There are different tools that allow to calculate the scores of each page of a website. Star configuration is the architecture that allows to maximise the score on the main page. There are links only between the main page and each of the other pages of the site. Page 1 is like a hub; it is important (Page Rank 2.4) because each communication between the other pages can be executed only through it.

有很多工具可以计算网页的得分，良好的网页布局结构可以使主页获得最大的得分，我们需要做的是在主页与其他网页之间建立相互链接，主页就像网络的中心，非常重要，因为通过它可以与网站的其他页面建立联系。





Normally websites have a menu; the visitors can move from any page to any pages with just a click; if each page of the website is linked to all the other pages, each page will receive score 1. If all the pages of a website have low rank the web page is not too interesting for Google; no page will be able to compete with external pages having related subject and higher Page Rank.

一般而言，网站都会有导航菜单，通过它，访问者可以进入任意一个网页；如果网站每一个网页都提供到其他网页的链接入口，那所有网页都会获得1分。如果所有的网页的PR都很低，就不会被GOOGLE重视，同样也就无法与其他具有相关性链接和高PR的网站竞争。



So apparently the design of a website should be a trade off between efficiency (tar?configuration) and user friendly (enu?configuration). It is possible to use a trick to overcome this problem. Using opportunely the hidden links described before, robots see a 'star' and users see a 'menu'. All the inconvenient links that lower the 'importance' of the main page are hidden; these links can be seen by the website human users but not by the search engines robots.

很显然，网站设计应该在网站功能和用户体验之间做一个权衡。克服这个问题不是没有办法，以前是使用隐藏链接，用户与搜索机器人看到的是不同的内容。




The best website architecture to enhance Google Page Rank
最好的网站是通过链接结构来提高PR值

The strategy adopted in the previous example cannot be applied directly to large sites; usually the menu inserted in each page is short and recalls only the main topics of the site. If, for example, a website is formed by 50 pages, it is not convenient each page to have 49 links to the remaining pages. The pure 'star' configuration is also difficult to create; large sites are normally subdivided in subtopics. For example, this website is organised in four main topics. It is possible to create for each topic a main page center of a star and to link all the stars together. Like in the 憁enu?configuration the four main pages tend to share equally the overall score; as a consequence, the main page doesn't get an high Page Rank.
To overcome this problem we can split the site in two independent sites; the two sites are not linked each over. The main site is a big star. The residue is a shapeless site; a map page, acting as backbone, links all the residue pages. The main drawback of this solution is that this kind of site is more difficult to scan; each of the two sites needs at least a link coming from an external website (indexed by Google). Another website optimisation strategy is now introduced. We consider now the following general site:

上面例子中采用的策略不能直接应用于大网站；通常，一个网页的链接都很少，而且这个网页是用来描述网站的主题。举例说，如果一个网站只有50个页面，那么在每个页面里放置指向其他49个网页的链接是不适合的。大网站很难建立清晰的网站的结构，通常是被划分为多个主题。例如，如果网站形成了四个主题，可以为每一个主题创建一个索引页并通过索引页集中链向该主题下的所有页面，像这样的链接结构，4个主页面将平分所有的PR得分，按照这种逻辑，主页面将不会得到较高积分。




The score of the pages is spread around; the Page Rank of the main page (1.2) is not the highest Page Rank. The ramification 1.6-1.7 is like a link highway, it drains rank because it forms a main direction. We can the close this highway (and generally all the links that are not part of the main star) by means of hidden links. As recalled before, this operation is transparent to the website visitor. All the orphans (0.6) are then linked to the main page with a site map page (2.7). The score of the main page is increased from 1.2 to 1.7; it is necessary to consider that part of this rise is due to the introduction of a new page in the website, the map page.

网页的得分将通过链接传递出去，主页将不是PR最高的页面。分支16-1.7像是一个链接公路.就翻译到这里吧，已经凌晨2点多了，明天还要上班，先睡了。希望能找到E文水平好一些的朋友帮忙翻译英文文章。




To further improve the main page rank, we can ask each orphan to link the main page; please note that these links have only one arrow, the main page is not pointing to the orphans. The scheme is messy, but the result is effective. The main drawback of this approach is that the indexing of the site is more difficult; robots find many walls (hidden links) before they can crawl all the site. This kind of site is like a labyrinth.




最后编辑： 郝聪 编辑于2007/09/11 10:25